In 1991 when I published my first column in the Paint Dealer, it was hand-delivered to the 15,000 dealers and industry-mates who subscribed to the magazine. Fulfillment was handled by the United States Postal Service. In 1991 customers of the USPS purchased tracking services on fewer than 500 packages per-day . Where the rest were was anybody’s guess! Failure of paper and ink to provide feedback was another challenge for writers in the pre-smartphone era. Even if the post