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Going Mobile

Nor'easters, the storms which develop over the eastern-third of the United States before surfing up the continent's right coast and off to dissolve in the North Atlantic, are endemic to the region between September and April each year.

The storms are known for bringing small bands of snow to the warmer Mid-Atlantic states then gaining energy as they track north. The cold waters of the Atlantic potentially providing the temperature and moisture necessary for the storm to turn violent.

The storm’s crawl up the coast allows a nor’easter to deposit extreme quantities of precipitation in a matter of hours. A nor’easter able to drop as many as 36-inches of snow in a 24-hour period.

Unlike hurricanes, nor’easters do not receive a name from the National Weather Service as they form, leaving the names of the storms to be determined by history. That tradition leaving behind such names as the Perfect Storm, and the Storm of the Century.

The clouds of the nor’easter so thick they make color seem impossible. The lack of sun during daylight hours leaving the sky, water and land a dull and foreboding grey, like the skies around Plum Beach Lighthouse in Rhode Island’s Narragansett Bay in the hours before last week’s nor’easter which left more than two-feet of snow across much of New England.

Can You Match This?

It could be argued that selecting color is the brick-and-mortar paint store’s greatest defense against losing market share to online-only paint sellers.

Though I would not be the one making that argument.

Selecting a paint color is still best-done using the color chips, color cards, samples and color matching services which brick-and-mortar paint stores are known for. The devices in our pockets not-yet up to the task of accurately reflecting color (and sheen), well enough to select a paint color and finish.

But how much longer will that be the case?

I received calls this month from two different entities working on moving the color selection process from the chip and the chart, to a device-based process less dependent on a brick-and-mortar paint store.

“Color mobility” is the term they’re trying to coin as they look to bring a positive, yet disruptive change to the color selection process.

Some dealers and manufacturers I have spoken to feel that devices and screens will never overcome their color and sheen display shortcomings, keeping the likes of Amazon from ever replacing the need for in-store color selection.

This Week on THE Pod!

On my podcast this week I am joined by the president and general manager of Emery Jensen Distribution, Alison Dowell.

Emery Jensen is a paint, paint sundry, hardware and lumber sundry distributor owned by dealer cooperative Ace Hardware.

With the consolidation of the previous two-decades leaving Emery Jensen (and True Value, and Orgill, and ….) selling into all three channels. Alison and I speak about how this overlap allows paint dealers to compete in more categories, growing their volume both in-store and online.

Alison shares how paint dealers can take advantage of this access and grow their sales into segments previously unavailable to the channel as well as the distributor’s plans to make the Clark + Kensington lines of paint available to more than just Ace hardware stores!

News which makes #DanCalkinsHappy!

Benjamin Moore has been the manufacturer of Clark + Kensington, Royal and Contractor PRO lines for Ace since the two organizations announced their expanded relationship in July of 2019. The Ace labeled products tint on the Montvale paint marker’s Gennex platform.

Thank You, Again!

You guys had another busy week on my sites and pages, I’m glad I’m getting you the content you’re looking for. The best ideas still come from you so if you want to trade a few emails or a phone call about what topics you feel would make a good blog or podcast you can start here.


Steven Proners
Steven Proners
Feb 01, 2022

Well then you can go for a cigar now too!!

Thanks Mark.


And YES! Longest response ever!


You think THIS was exhausting, try writing a blog every Monday! Ha! Thanks for the comments Steven, always appreciated.


Steven Proners
Steven Proners
Feb 01, 2022

I'm going for the longest comment you've had?

Listening to paint industry people talk about color is like watching the digital Joe Biden falling asleep on TV in front of the entire World trying to be a real, proper representation of the USA!

Mark, I love your blogs, podcasts and generally everything you do. I respect your business heritage but when it comes to color talk there's no consistency. While I agree with Independents in that nobody will ever reconcile the digital barrier to representing true color, I am interested in those two unknown "entities" and hopefully you will have something on that.

1] "It could be argued that selecting color is the brick-and-mortar paint store’s greatest defense…

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